Facelift for Tex.inc

I undertook the role of revitalising a website by infusing it with visually appealing and user-centered designs. My responsibilities included breathing new life into the site's aesthetic, ensuring an engaging user experience, and ultimately providing it with a much-needed facelift.

Role

UX/UI Designer

Industry

Education

Duration

12 Months

Stage 1. Usability Audit

Initiated the project with a comprehensive usability audit of the existing app, employing heuristic evaluation, user interviews, and performance analytics to identify friction points. This audit revealed significant areas for improvement, particularly in the app's navigation system, goal tracking features, and social engagement mechanisms.

Stage 2. Design Strategy

Formulated a redesign strategy that prioritises a simplified user flow, enhanced data visualisation for users, and new features to foster community engagement. Developed a detailed design roadmap, increasing usability across the application and website.

Stage 3. Prototype Development

Wireframing: Undertook the redesign of core app screens and user flows, addressing the audit's findings. Emphasised the creation of a more intuitive and goal-oriented user journey, reducing cognitive load and enhancing the overall user experience.
High-Fidelity Prototyping: Leveraged Figma to construct detailed prototypes that brought the new design to life. These prototypes showcased the app's enhanced functionality and interactivity.
User Interface Design: Face lift for the app's visual identity, incorporating brands vibrant colours and dynamic elements that motivate users to engage with their communities actively. Carefully selected iconography that resonated with the app's target demographic, ensuring the interface is not only beautiful but also functional.

Stage 1. Usability Audit

Stage 2. Design Strategy

Stage 3. Prototype Development

Wireframing: Undertook the redesign of core app screens and user flows, addressing the audit's findings. Emphasised the creation of a more intuitive and goal-oriented user journey, reducing cognitive load and enhancing the overall user experience.
High-Fidelity Prototyping: Leveraged Figma to construct detailed prototypes that brought the new design to life. These prototypes showcased the app's enhanced functionality and interactivity.
User Interface Design: Face lift for the app's visual identity, incorporating brands vibrant colours and dynamic elements that motivate users to engage with their communities actively. Carefully selected iconography that resonated with the app's target demographic, ensuring the interface is not only beautiful but also functional.

Stage 4. User Feedback & Refinement

User testing has started and will continue with a diverse group to gather feedback on the redesign. This process helped identify usability issues and validate new design elements. Based on feedback, iterative refinements were made to enhance the app's interface for better user satisfaction and engagement.

Stage 5. Implementation & Launch Support

Worked closely with developers to ensure a seamless design-to-implementation transition. Provided support during development, resolving design challenges. Played a key role in platforms relaunch, tracking user feedback to guide future updates.

Outcomes

Optimised Platform Choice: Selecting Webflow enabled seamless customisation, ensuring a flexible, easily maintainable website for both designers and developers.

Enhanced User Experience: Applied user-centered design principles to refine the interface, making it more intuitive and responsive.
Data-Driven Improvements: Analysed user feedback to identify and address pain points, leading to a more engaging and visually appealing website.

Outcomes

Optimised Platform Choice: Selecting Webflow enabled seamless customisation, ensuring a flexible, easily maintainable website for both designers and developers.

Enhanced User Experience: Applied user-centered design principles to refine the interface, making it more intuitive and responsive.
Data-Driven Improvements: Analysed user feedback to identify and address pain points, leading to a more engaging and visually appealing website.

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