UX UI Designer & Digital Strategist
I’m a multidisciplinary designer passionate about turning complex problems into simple, engaging experiences. Currently working in-house at Sphera Lighting, I’ve led the design and execution of everything from website optimisation and datasheet production to social media strategy and campaign research.
With a background spanning UX, content strategy, floristry, and hospitality, I bring a unique mix of creativity, structure, and people-focused design. I’ve often been a one-man team, delivering end-to-end solutions across design, development, and marketing — but I thrive on collaboration and am excited to grow within larger teams.
I bridge creativity and tech to build solutions that work for both users and businesses, combining UX, design systems, and digital marketing to create experiences that not only look good but drive results.
Experience
Digital Content Creator / UX UI Designer at Sphera (2025 – Present)
Manage and optimise the Sphera website (WordPress + WooCommerce), improving site performance, SEO, and UX.
Produced a library of product datasheets, ensuring accurate specifications and supporting the sales team.
Increased average engagement time per user by 265% (30 sec to 3 mins) and boosted event interactions by 46% through UX improvements.
Developed and executed a visual social media strategy focused on architectural lighting, product storytelling, and project case studies.
Delivered strong social media performance, achieving +39% follower growth, a 3.2× increase in reach, and a 2.7× increase in engagement through consistent visual content and targeted campaigns.
Produced high-quality renders, marketing assets, and social media content used across product launches and digital campaigns.
Collaborated closely with directors, engineers, and designers to support large-scale commercial and retail lighting projects.
Designed and implemented custom website layouts, product filters, and contact/warranty forms.
UI Designer at Tex.inc (2023 – 2024)
Developed and maintained comprehensive design systems for dashboard interfaces, reducing component implementation time by 30%.
Implemented responsive design patterns that enhanced cross-device compatibility across 5 major platforms.
Created a UI component library of 100+ reusable elements, streamlining development workflow.
Integrated accessibility standards into core design practices.
Created engaging video content from Figma designs using Canva, resulting in 40% higher social media engagement and 25% increase in feature adoption rates.
Content Strategist/Lead Designer at Treble Digital (2020 – 2022)
Built scalable design frameworks for multiple website projects.
Established standardised UI patterns that streamlined the development process.
Implemented technical SEO improvements across digital platforms.
Experience
Digital Content Creator / UX UI Designer at Sphera (2025 – Present)
Manage and optimise the Sphera website (WordPress + WooCommerce), improving site performance, SEO, and UX.
Produced a library of product datasheets, ensuring accurate specifications and supporting the sales team.
Increased average engagement time per user by 265% (30 sec to 3 mins) and boosted event interactions by 46% through UX improvements.
Developed and executed a visual social media strategy focused on architectural lighting, product storytelling, and project case studies.
Delivered strong social media performance, achieving +39% follower growth, a 3.2× increase in reach, and a 2.7× increase in engagement through consistent visual content and targeted campaigns.
Produced high-quality renders, marketing assets, and social media content used across product launches and digital campaigns.
Collaborated closely with directors, engineers, and designers to support large-scale commercial and retail lighting projects.
Designed and implemented custom website layouts, product filters, and contact/warranty forms.
UI Designer at Tex.inc (2023 – 2024)
Developed and maintained comprehensive design systems for dashboard interfaces, reducing component implementation time by 30%.
Implemented responsive design patterns that enhanced cross-device compatibility across 5 major platforms.
Created a UI component library of 100+ reusable elements, streamlining development workflow.
Integrated accessibility standards into core design practices.
Created engaging video content from Figma designs using Canva, resulting in 40% higher social media engagement and 25% increase in feature adoption rates.
Content Strategist/Lead Designer at Treble Digital (2020 – 2022)
Built scalable design frameworks for multiple website projects.
Established standardised UI patterns that streamlined the development process.
Implemented technical SEO improvements across digital platforms.
Education
• User Experience / User Interface Design Short Course RMIT
• Bachelor's in Landscape Architecture
Technical Proficiency
Projects
Sphera
Led digital improvements across website and marketing platforms, delivering measurable UX and engagement gains. Work included website optimisation, visual content production, and strategic digital initiatives that strengthened the brand’s online presence.Tex
Revamped the platform with a streamlined design system, improved cross-device compatibility, and engaging content, boosting efficiency, accessibility, and user engagement.Adonis
The mockup merges luxury and nature with minimalist branding, earthy tones, and sustainable packaging, crafting an indulgent, authentic brand experience.Yummy
The craft beer mockup features a unique bottle-shaped logo, bold matte packaging, and sustainable materials, capturing the brand’s passion for brewing excellence and environmental stewardship.
Personal qualities
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.
Interests
Ceramics - Making something from nothing
Floristry - Bright Creative Interesting
