DIGITAL
DIRECTION
FOR
ARCHITECTURAL
LIGHTING.
Developing Sphera’s website and social media as a cohesive system — combining UX, custom web design, content strategy and a shared visual language across multiple touchpoints.
A SHARED VISUAL SYSTEM
A consistent colour system is used across the website and social media to organise content by sector, creating a clear and recognisable wayfinding system.
CONTENT + EDITORIAL
Writing and publishing project features, product releases and news content to showcase Sphera’s work, communicate industry insights and support ongoing engagement across digital channels.
VIEW BLOG →
Walsh Street
Bringing architectural intent to light within Melbourne’s prestigious Domain Precinct.
Total Fusion QLD
Lighting for wellness: soft illumination at Total Fusion Chermside.
Diomede in Olive Green
A refined finish inspired by the warm tones of Mediterranean landscapes.
CUSTOM DIGITAL PAGES
PURPOSE-BUILT
PAGES FOR
A STRONGER
BRAND EXPERIENCE.
Design and development of bespoke pages to communicate Sphera’s brand, capabilities and technical expertise, including custom layouts, components and content structures.
IMPACT
MEASURABLE
GROWTH.
Significant growth following my takeover of Sphera’s social media in October 2025, alongside ongoing website optimisation.
Website engagement improvements measured through GA4.
2026 ©James Grove Design
Melbourne, Australia
CONTACT
Available for freelance, contract and creative opportunities.
Open to website design, UX/UI, content, branding and visual work.
