UX UI Designer & Digital Strategist

I’m a multidisciplinary designer passionate about turning complex problems into simple, engaging experiences. Currently working in-house at Sphera Lighting, I’ve led the design and execution of everything from website optimisation and datasheet production to social media strategy and campaign research.

With a background spanning UX, content strategy, floristry, and hospitality, I bring a unique mix of creativity, structure, and people-focused design. I’ve often been a one-man team, delivering end-to-end solutions across design, development, and marketing — but I thrive on collaboration and am excited to grow within larger teams.

I bridge creativity and tech to build solutions that work for both users and businesses, combining UX, design systems, and digital marketing to create experiences that not only look good but drive results.

Contact Me

Contact Me

Experience

Digital Content Creator / UX UI Designer at Sphera (2025 – Present)

  • Manage and optimise the Sphera website (WordPress + WooCommerce), improving site performance, SEO, and UX.

  • Produced a library of product datasheets, ensuring accurate specifications and supporting the sales team.

  • Increased average engagement time per user by 265% (30 sec to 3 mins) and boosted event interactions by 46% through UX improvements.

  • Researched and developed social media campaign strategies tailored to architecture, interior design, and lighting sectors, aligning content with macro-trends to strengthen brand presence.

  • Created high-quality renders, marketing assets, and social media content to strengthen brand presence.

  • Collaborated closely with directors, engineers, and designers to support large-scale commercial and retail lighting projects.

  • Designed and implemented custom layouts, product filters, and contact/warranty forms.

UI Designer at Tex.inc (2023 – 2024)

  • Developed and maintained comprehensive design systems for dashboard interfaces, reducing component implementation time by 30%.

  • Implemented responsive design patterns that enhanced cross-device compatibility across 5 major platforms.

  • Created a UI component library of 100+ reusable elements, streamlining development workflow.

  • Integrated accessibility standards into core design practices.

  • Created engaging video content from Figma designs using Canva, resulting in 40% higher social media engagement and 25% increase in feature adoption rates.

Content Strategist/Lead Designer at Treble Digital (2020 – 2022)

  • Built scalable design frameworks for multiple website projects.

  • Established standardised UI patterns that streamlined the development process.

  • Implemented technical SEO improvements across digital platforms.

Education

• User Experience / User Interface Design Short Course RMIT
• Bachelor's in Landscape Architecture

Technical Proficiency

Design & Motion

  • Expert: Figma, Adobe Suite (Illustrator, Photoshop, InDesign)

  • Proficient: Wire-framing, Prototyping

  • Animation / Video Design: Illustrator, Premier Pro, Figma animations, Canva video production

  • Tools: Miro, Protopie

Development

  • HTML/CSS

  • Platforms: WordPress, Webflow, Shopify, WIX

Collaboration & Workflow

  • Version Control: GitHub

  • Project Management: Notion

  • Team Communication: Slack, Microsoft Teams

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Projects

  • Sphera
    Elevated the brand’s digital presence through a complete website optimisation and UX refresh, resulting in 265% higher engagement time and a 46% increase in interactions, created high-quality product renders, and researched social media campaign strategies tailored to the architecture, interior design, and lighting industries.

  • Tex
    Revamped the platform with a streamlined design system, improved cross-device compatibility, and engaging content, boosting efficiency, accessibility, and user engagement.

  • Adonis
    The mockup merges luxury and nature with minimalist branding, earthy tones, and sustainable packaging, crafting an indulgent, authentic brand experience.

  • Yummy
    The craft beer mockup features a unique bottle-shaped logo, bold matte packaging, and sustainable materials, capturing the brand’s passion for brewing excellence and environmental stewardship.

Personal qualities

  • Creative and innovative thinker with a keen eye for aesthetics.

  • Strong communicator, capable of effectively articulating design concepts.

  • Collaborative team player with a positive attitude.

  • Passionate about staying current with technology and design trends.

Interests

  • Ceramics, making something creative come to life

  • Floristry - Bright colourful fun

  • Family & Friends