Yummy

Branding / Packaging / Mockup

A craft beer concept exploring bold identity, playful typography and a distinctive packaging system built around a custom bottle-shaped logo.

Overview

Yummy is a conceptual beer brand focused on creating a strong and recognisable visual identity. The project centres around a custom logotype, designed to echo the silhouette of a bottle, forming a unique and memorable brand mark. The direction combines bold simplicity with a playful edge, positioning the brand as confident and visually driven.

Design Direction

The visual system is built on strong colour blocking, matte finishes and minimal typography. Each variant is defined by its own colour palette while maintaining a consistent structure, allowing the range to feel cohesive while still clearly differentiated. The design balances boldness with restraint, keeping the focus on form and identity.

Product Range

The concept extends across multiple beer styles, including Pale Ale, Lager, IPA and Amber Ale. Each variant uses a distinct colour to create shelf presence while maintaining a unified brand identity across the range. The system is designed to scale easily across future products and formats.

Outcome

Yummy demonstrates a strong approach to branding and packaging, combining concept-driven design with a clear and scalable visual system. The project highlights an ability to create distinctive brand identities that translate effectively across a product range.