James Grove

CV

James Grove

UX/UI Designer and Digital Content Creator with experience across website design, UX, content strategy, social media and visual communication.

Currently working across web, UX and content at Sphera, with a focus on creating clear, visually strong digital experiences and measurable engagement outcomes.

Experience

Digital Content Creator / UX UI Designer — Sphera (2025 – Present)

  • Manage and optimise the Sphera website (WordPress + WooCommerce), improving performance, SEO, and UX.
  • Produced a library of product datasheets, ensuring accurate specifications and supporting the sales team.
  • Increased average engagement time per user by 265% (30 sec to 3 mins) and boosted event interactions by 46% through UX improvements.
  • Developed and executed a visual social media strategy focused on architectural lighting, product storytelling, and project case studies.
  • Delivered strong social media performance, achieving +39% follower growth, a 3.2× increase in reach, and a 2.7× increase in engagement through consistent visual content and targeted campaigns.
  • Produced high-quality renders, marketing assets, and social media content used across product launches and digital campaigns.
  • Collaborated closely with directors, engineers, and designers to support large-scale commercial and retail lighting projects.
  • Designed and implemented custom website layouts, product filters, and contact/warranty forms.

UI Designer — Tex.inc (2023 – 2024)

  • Developed and maintained comprehensive design systems for dashboard interfaces, reducing component implementation time by 30%.
  • Implemented responsive design patterns that enhanced cross-device compatibility across 5 major platforms.
  • Created a UI component library of 100+ reusable elements, streamlining development workflow.
  • Integrated accessibility standards into core design practices.
  • Created engaging video content from Figma designs using Canva, resulting in 40% higher social media engagement and 25% increase in feature adoption rates.

Content Strategist / Lead Designer — Treble Digital (2020 – 2022)

  • Built scalable design frameworks for multiple website projects.
  • Established standardised UI patterns that streamlined the development process.
  • Implemented technical SEO improvements across digital platforms.

Education

  • User Experience / User Interface Design Short Course — RMIT
  • Bachelor’s in Landscape Architecture

Technical Proficiency

  • Proficient in Figma, Adobe Creative Suite, and Framer.
  • Strong understanding of user-centred design principles.
  • Ability to conduct user research and usability testing.
  • Strong problem-solving skills and attention to detail.

Projects

Sphera

Led digital improvements across website and marketing platforms, delivering measurable UX and engagement gains. Work included website optimisation, visual content production, and strategic digital initiatives that strengthened the brand’s online presence.

Tex

Revamped the platform with a streamlined design system, improved cross-device compatibility, and engaging content, boosting efficiency, accessibility, and user engagement.

Adonis

A branding and mockup concept merging luxury and nature through minimalist design, earthy tones, and sustainable packaging.

Yummy

A craft beer concept featuring a bottle-shaped logo, bold matte packaging, and a strong visual identity with a sustainability-led direction.

Personal Qualities

  • Creative and innovative thinker with a keen eye for aesthetics.
  • Strong communicator, able to clearly articulate design concepts.
  • Collaborative team player with a positive attitude.
  • Passionate about staying current with technology and design trends.

Interests

  • Ceramics — making something from nothing.
  • Floristry — bright, creative and hands-on visual work.